The unique loan program (and creative marketing) that drives home sales

With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we… Continue reading

Why you should generate your own leads

Lead generation is the lifeblood of your real estate business. Yes, your sphere of influence should be a reliable source of business. Referral and repeat clients are the results of being a trusted advisor in your community. Continue reading

“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading

Now accepting beta testers: YourHomeBenefit

“Do you know anybody looking to buy or sell a home?” This is the age-old question Realtors use to ask their network for referrals. After all, an agent’s sphere of influence accounts for over 60% of their business. Continue reading

Build your pipeline with new home sales

According to the US Census Bureau, there were over 650,000 new single-family homes sold last year. With this segment representing over 10% of the sales market, how can you leverage this niche to grow your business? Continue reading