Americans know more about Kim Kardashian than homebuying

Nearly 90 percent of Americans know how many children Kim Kardashian has, but fewer than 33 percent know how to get pre-approved for a mortgage, according to a new survey from Zillow. Continue reading

Newlywed Britney Spears secures $11.8M California mansion

Shortly after Britney Spears’ wedding last week, the pop icon’s car was seen parked with moving trucks at a recently sold mansion outside LA. Continue reading

Zillow set to debut AI-generated floor plans in bid to boost browsing

The tool leverages imagery captured by agents in its 3D Home app, with software that predicts measurements, calculates square footage and generates a layout. Continue reading

StreetEasy adds ShowingTime tour scheduling feature

Beginning this month, StreetEasy users will have free access to ShowingTime’s tour scheduling platform, which also provides training sessions for agents and brokerage partners on best practices. Continue reading

Opendoor expands into 3 new markets, hits 50-market milestone

The iBuyer will now purchase and sell homes in Boston, Cincinnati and Albuquerque. The expansion comes amid a period of rapid growth for Opendoor. Continue reading

How to convert leads so you’re eligible for exclusive lead networks

Even seasoned experts have difficulty navigating the viability of leads, whether they’re shared leads or exclusive leads. Industry analyst Chris Heller has some advice on how agents can qualify for an exclusive lead network. Continue reading

IBuyers, Power Buyers saw explosive growth in 2021. What about 2022?

Services promising a more streamlined, less painful transaction experience have become more popular and are likely to stick around, according to a new report released Tuesday from zavvie. Continue reading

The shifting market will slow prices down — but won’t stop them cold

The market is reaching a turning point in which price reductions are more common. But that doesn’t mean homes can’t still appreciate in value. Continue reading