A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

5 mindfulness myths debunked — so you can enhance your edge

Mindfulness is a powerful and practical skill that can enhance your edge, efficiency and performance in both personal and professional realms, broker and coach Aaron Hendon writes. Continue reading

Zillow, Redfin sent video user data to Meta, Alphabet, lawsuits charge

The complaints, filed by a San Diego resident, seek class-action status and accuse the real estate companies of violating state and federal privacy laws due to their use of third-party tracking pixels. Continue reading

BofA analysts cast doubts on prospects for 2025 sales rebound

“The U.S. housing market is stuck, and we are not convinced it will become unstuck anytime soon,” economists at Bank of America Global Research say of ongoing affordability issues. Continue reading

MLS PIN forges ahead with rule changes over DOJ objections

Effective immediately, listing brokers and agents can submit for-sale listings to the MLS without offering any cooperating compensation to the buyer broker. Continue reading

Weak demand drives up share of homesellers cutting prices

The typical home sold for 0.3 percent less than the original asking price in the past month, according to a new report from Redfin. Continue reading

Lessen Copilot the latest in AI property management

The property management software company has released Copilot, an AI interface to streamline the creation and processing of work orders. Continue reading

7 things to know before the Aug. 17 settlement implementation

The clock is ticking on implementation of the NAR commission lawsuit settlement. Team leader Carl Medford outlines what buyer agents need to know to be successful under the new rules of the road. Continue reading

Agents, brokers reveal a tale of 2 commission-split scenarios in 2025

Most real estate professionals expect commission splits at their brokerage to remain unchanged for a while longer. As for the rest, many have conflicting opinions on what kind of change is coming. Continue reading

Pending home sales fall by 2.1% in May as buyer demand softens

Elevated mortgage rates continued to curb homebuyer activity in May, NAR reported. As inventory increases in upcoming months, slower home price growth will follow, and likely more buyers hitting the market. Continue reading