Author Archives: Chris Drayer

Is speed to lead dead?

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The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading →

The Fed, the market and memories of the global financial crisis

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While naysayers and doomsdayers compare today’s real estate market to 2008, the numbers tell a very different economic story, writes marketing expert Chris Drayer. Continue reading →

Redlining and steering continue to plague housing. So where’s NAR?

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By backing its membership and ignoring bad actors, the National Association of Realtors has set itself up for government oversight and intervention, writes Revaluate co-founder Chris Drayer. Continue reading →

We’re poised for a great housing fall, y’all: What Q4 has in store

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Leaves are not the only thing falling right now. The housing market is experiencing another major adjustment, and market expert Chris Drayer offers his insights and predictions for the rest of the year and beyond. Continue reading →

Takeaways from the hallways: Buzz-worthy thoughts and highlights from ICLV

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Find out the ins and outs of what went on behind the scenes at ICLV, including what people were talking about and what was in the air, with Revaluate co-founder Chris Drayer as your guide. Continue reading →

How do we help first-time homebuyers without driving up costs?

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More and more lower-income or even middle-class households are going to be renting the American dream. This is bad for the economy and it should be a red flag for our industry. Continue reading →

Why banning buyer love letters is the right step forward

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This week, Oregon became the first U.S. state to ban buyer love letters officially. This is a massive win for those of us in housing who support anti-discrimination and are fair housing advocates, and it could be a major victory for the industry as a w… Continue reading →

Bubble Trouble: The housing crash will be even worse than I predicted

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This is the homeseller market crash. Inventory is at historic lows, affordability is rapidly eroding, and rates are climbing. In this first of two opposing opinion pieces on the housing crash, Chris Drayer shares why the classic phrase “now is the time… Continue reading →