Barbara Corcoran on the $418M NAR settlement: It’s ‘not a big deal’

Corcoran told Yahoo! Finance she doesn’t believe the effects of the settlement will be as earth-shattering as many make them out to be, but that “the confusion it’s causing is amazing.” Continue reading

Forget buyer love letters. Craft a perfect offer instead

If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Doora Creative Director Janet Pozos tells you how to impress with your pdf. Continue reading

You owe it to yourself to challenge buyer love letter misinformation

Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients, writes trainer Darryl Davis. Continue reading

WATCH: The right lender can make buyer love letters obsolete

Not crazy about buyer love letters? Mortgage expert Rick Guerrero says that a great lender can reach out to the listing agent on a buyer’s behalf to offer information and reassurance. Continue reading

Let’s stay together: Why buyer love letters deserve a second chance

It’s time to question unfounded legal warnings and negative scenarios that don’t make sense so that we can put this tool to use for buyers, the CEO of Darryl Davis Seminars writes. Continue reading

Are love letters so bad? Real estate attorney weighs in: Real (Estate) Talk

Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading

Why banning buyer love letters is the right step forward

This week, Oregon became the first U.S. state to ban buyer love letters officially. This is a massive win for those of us in housing who support anti-discrimination and are fair housing advocates, and it could be a major victory for the industry as a w… Continue reading

Oregon becomes first US state to ban homebuyer love letters

Homebuyers have used these so-called “love letters” help their offers stand out, but critics say they leave the door open for discrimination. Continue reading

10 scenarios that can get new agents ethics violations, lawsuits or worse

As a newbie, you don’t want to find yourself amid an ethics violation, lawsuit or worse, but it can happen to even the most earnest of agents. Here are 10 hypothetical situations that help illustrate how you can avoid some very real problems. Continue reading

Is it time to stop writing buyer love letters? 

Buyer love letters can be fraught with fair housing violations, but should the practice be banned entirely? Because these letters are currently legal, banning them doesn’t appear to be an option — but educating yourself on the type of information to in… Continue reading