Forget buyer love letters. Craft a perfect offer instead

If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Doora Creative Director Janet Pozos tells you how to impress with your pdf. Continue reading

Frustrated with inventory? 5 tips for getting creative

Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading

Buyers are still competing. Here’s how to best help them

Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading

Why first-time buyers should consider buying now

The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities that exist when there’s a massive shift in the market. Continue reading

Why you should track every buyer who walks through the door

If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading

The cost of buying a home today vs. a year from now

Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading