The real reason sellers shop by lowest commission

A homeowner who’s shopping based purely on price isn’t convinced that real estate agents are worth the money, which is why it’s so important that we show them why they are. Here’s the best way to approach the conversation. Continue reading

Sellers on the fence? 10 reasons they should list this holiday season

‘Tis the season for selling! Here’s why your reluctant clients should make the leap into the market before the holidays are over. Continue reading

New agent? 12 tips for getting more listings as you learn the ropes

Building a business from the ground up takes time, resources and support. You’ll also need a few helpful strategies to help ramp up your growth. Here are a few tips and tricks to get you up to speed at your new career. Continue reading

What Zillow shutting down iBuying means for agents

Zillow is not going away, and iBuyer programs are still disrupting. Those are the facts — but there’s a massive opportunity to step up and step into your own role as a real estate professional. Here’s what you need to know. Continue reading

5 ways to hype your listing before it hits the market

As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading

6 steps for turning ‘orphan’ clients into your lifetime fans

This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading

Failed it! 5 ways to grow from your mistakes

Making mistakes in real estate (especially when you’re first starting out) is inevitable. However, if you approach failure with the right attitude, commit to the practice and tap into the expertise of mentors, you’ll grow in this business. Continue reading

Forget scripts: Here’s the secret to fruitful listing conversations

There has never been a more critical time to take your communication skills to the next level. Here’s how to connect better with sellers (for the win). Continue reading

5 secret ingredients to creating buyer loyalty

Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty. Continue reading

Defend your commission: 5 reasons you’re worth it

To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg. Continue reading