Author Archives: Jessi Healey

Trending: Super Bowl ad wins, fails and media literacy lessons

By | | Uncategorized
Comments Off on Trending: Super Bowl ad wins, fails and media literacy lessons

From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →

Trending: Ditch calls, follow fair housing, explore LinkedIn video

By | | Uncategorized
Comments Off on Trending: Ditch calls, follow fair housing, explore LinkedIn video

Consumers prefer digital interactions over phone calls, fair housing laws remain critical despite policy shifts and LinkedIn’s video expansion is changing how professionals connect online. Jessi Healey breaks down what real estate agents need to know. Continue reading →

Trending: Taking a deep dive into AI and algorithms

By | | Uncategorized
Comments Off on Trending: Taking a deep dive into AI and algorithms

AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead. Continue reading →

Clear Cooperation, resignation, deportation: Inman’s Top 5

By | | Uncategorized
Comments Off on Clear Cooperation, resignation, deportation: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Trending: Seeing Red (Book) and getting flashy on Bluesky

By | | Uncategorized
Comments Off on Trending: Seeing Red (Book) and getting flashy on Bluesky

Real estate agents, stay ahead of the TikTok ban with expert advice from Jessi Healey. Explore alternatives like Xiaohongshu and Bluesky’s Flashes and learn how tools like YouTube Shorts can help you adapt and grow your marketing strategy. Continue reading →

SCOTUS upheld the TikTok ban. Here’s what agents should do now

By | | Uncategorized
Comments Off on SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading →

What not to post: 9 common social media pitfalls to avoid

By | | Uncategorized
Comments Off on What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading →

Trending: Say bye to fact-checkers, hashtags and TikTok

By | | Uncategorized
Comments Off on Trending: Say bye to fact-checkers, hashtags and TikTok

Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky. Continue reading →

Bluesky or Threads? Go where your vibe thrives

By | | Uncategorized
Comments Off on Bluesky or Threads? Go where your vibe thrives

Social media is shifting, Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals. Continue reading →

Scroll smarter: Social media do’s for real estate pros

By | | Uncategorized
Comments Off on Scroll smarter: Social media do’s for real estate pros

Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey. Continue reading →