Author Archives: Jessi Healey

How well do you know real estate? Take our trivia quiz to find out

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Challenge yourself and your colleagues to see who knows the most, and discover new and interesting facts about the industry that you might not have known before. Continue reading →

Broker Spotlight: Melissa LeGrand, @properties — Elleven | Christie’s International Real Estate

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Learn how Melissa LeGrand, owner and relocation specialist at @properties – Elleven | Christie’s International Real Estate, champions authenticity and mindset in real estate to help newly licensed brokers succeed. Continue reading →

Twitter’s open source code is the final nail in the (marketing) coffin

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Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading →

Where should I post? 3 steps for choosing a social media platform

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Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

11 FREE tools for stunning social media graphics on a budget

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Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.   Continue reading →

Agents share their biggest ‘green flags’ in leadership

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Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading →

Good vs. bad leadership (and how to tell the difference)

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Good leadership is about inspiring and motivating followers to get the job done, whatever the job may be. It considers more than just the metrics of productivity for success and adds the welfare of the organization and its people to the list of objecti… Continue reading →