Author Archives: John Giffen

9 tips for making sure your client relationships aren’t ‘complicated’

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Client relationships have interesting dynamics. Some are easy, and some are very difficult. Here are some pointers I’ve picked up along the way to help you manage your client relationships to perfection. Continue reading →

Don’t let iBuyers scare you off! 5 strategies for handling the situation

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Change in life and in business is a constant. The only way you can survive is to understand how the industry is changing and navigate based on your insights. Here are five fundamentals to keep in mind as our industry evolves. Continue reading →

How buyer’s agents must adapt to survive

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Buyer’s agents must face some cold hard truths about what lies ahead for our industry and prepare to adapt their current business practices to thrive in the future. Here’s why. Continue reading →

7 no-brainers for keeping it civil online

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It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading →

Don’t ghost your clients: 8 inexpensive ways to keep in touch

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Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. Continue reading →

5 fundamental principles every agent should follow

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It’s so easy to forget the fundamental principles that always lead to success in building, growing and sustaining a real estate business. Here’s a simple reminder. Continue reading →