Author Archives: Laura Ure

5 ways to milk your real estate content for all it’s worth

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Whether you’re looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips. Continue reading →

Wanna win that listing? Forget a presentation — shut up and listen

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When going into your first meeting with potential seller clients, you must look at the situation as a consultation, not a presentation. Now that you’ve booked the meeting, here’s what you should do before, during and after it. Continue reading →

How to throw the best soirée your luxury clients will ever attend

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Four leading luxury agents from across the nation shared their best advice for hosting a luxury client event that’ll make you the talk of the town and explain why adding value is the most important aspect of a successful soirée.  Continue reading →

8 fresh luxury real estate marketing strategies clients want to see

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One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss.  Continue reading →