Maximizing ROI: Key home updates sellers should prioritize

Sellers are always seeking ways to maximize their return on investment when selling a home. Mauricio Umansky shares the key updates to focus on so they can get the most out of the transaction. Continue reading

Homes near Trader Joe’s get top dollar. But investors should eye Aldi

Homes near a Whole Foods or Trader Joe’s boast higher values, but those near an Aldi grocery store offer something for real estate investors the others can’t, according to data from Attom. Continue reading

Make the most of your time! 5 secrets of the uber-productive

What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life. Continue reading

9 valuable real estate lessons you can learn from Monopoly

This classic board game is becoming a stay-at-home entertainment staple. Here are all the valuable lessons you can explore (and a few basics to revisit) by making some deals, adding a few investment properties and strategizing to win. Continue reading

Flipped home sales rose in 2019, but profits dropped

House flips reached their highest point since 2006 last year, but the business of home flipping saw its worst year since the Great Recession, with returns hitting an 8-year low. Continue reading

Flipped home sales rose in 2019, but profits dropped

House flips reached their highest point since 2006 last year, but the business of home flipping saw its worst year since the Great Recession, with returns hitting an 8-year low. Continue reading

7 strategies for generating better buyer leads for your listings

If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading

3 ways to increase your ROI on internet leads

After managing pending contracts and active listings, going to appointments and putting out fires, we only have a limited time to invest in lead generation and follow-up, so it’s important that we make every moment count. Here’s how to get the most ROI… Continue reading

Dear Marketing Mastermind: Should I use exclamation points in my marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: listing marketing. Want to reach out to local homeowners and then effectively list the… Continue reading

5 ways to milk your real estate content for all it’s worth

Whether you’re looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips. Continue reading