Author Archives: Rachael Hite

TikTok says men think about Rome. Women’s #RomanEmpire? Safety

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Women have to think about their safety on the daily, trainer Rachael Hite writes. They don’t have time for Julius Caesar and the lore of Rome. Continue reading →

Why thousands of women will have to make health care moves in 2024

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How far do you have to drive in your state to receive quality maternal health care? To receive emergency services? These kitchen table issues are on your prospect’s minds, Rachael Hite writes. Continue reading →

What’s your 100-year plan? Finding ikigai in life and business

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The median age for a Realtor is 60. That means it’s time to think about the realities of aging, retirement and building a lasting legacy. Continue reading →

Generation Jones is most likely to downsize next. Are you ready?

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Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →

What experts have right (and wrong) about the Silver Tsunami

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Senior housing expert Rachael Hite shares data around seniors, aging in place, downsizing and the real cost of retirement. Housing experts predicting a “Silver Tsunami” are underestimating what boomers actually want. Continue reading →

Marketing your listing by exploiting Anne Frank is just gross

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When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading →

Glennda Baker: Think you have a drinking problem? You probably do

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Armed with the latest research, Rachael Hite talks with Glennda Baker about choosing sobriety in an industry that is always ready to party and why drinking is so harmful for women. Continue reading →

We will be heard: Why 2023 was the year of the woman

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Sexual harassment, abortion rights, and discussions on the economy, personal finance, and pop culture: Women dominated the conversation and the economy this year, Rachael Hite writes. Continue reading →

‘The math isn’t mathing’: Girl Math for real estate agents

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Rachael Hite offers one perspective on the commission negotiation conversation that we can’t afford to overlook. Women have to advocate for better pay across the board; their futures depend on it. Continue reading →