BoomTown launches new lead generation and marketing tools

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The company promises to nurture leads for up to a year and says its concierge will field leads 24 hours a day, 7 days a week. Continue reading →

The Group Text Mistakes You Don’t Even Know You’re Making

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Group texts are a fast way for family, coworkers or far-flung friends to share news and make plans. In case you’ve never sent or received one, a group text connects people with some kind of affiliation to each other in some way to get the same text mes… Continue reading →

What Space Flight Teaches Us About Aging

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(Editor’s note: This article is part of an editorial partnership between Next Avenue and The American Federation for Aging Research (AFAR), a national nonprofit whose mission is to support and advance healthy aging through biomedical research.) On July… Continue reading →

Midlife Startup Success: The OperaNuts Story

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(The following article is excerpted from the new book, Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life. Next Avenue co-published it with Wiley.) For a couple of years, when she was growing up in Hibbing, Minn., Rache… Continue reading →

ICLV Startup Alley: 6 intriguing stops worth making

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Startup Alley at Connect is a pulsing, technology-infused pathway into the future of the industry. Here are a few of the companies that have gained my interest. Continue reading →

Cardboard staging furniture: Can faux furnishings lead to real sales?

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If you don’t have a library of staging items when charged with selling a vacant home or showroom unit, there’s always cardboard. Yes, cardboard. Continue reading →

Real estate execs promise they don’t want to steal your data

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One of the things that often gets lost when discussing major acquisitions by big companies is the individual agent, who goes from utilizing a startup’s service to potentially running a crucial part of a business on a competitor’s platform. It happened … Continue reading →

Did Realogy just create a new industry standard for closing gifts?

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The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this mornin… Continue reading →