Do You Really Need That Antibiotic?

The decision on whether to take an antibiotic medication has never been more important, especially for older adults. In fact, by being a careful health care consumer regarding antibiotics, you are not only helping yourself, but your community, country … Continue reading

Recalling Magical Theater Visits With Mom

I was 11 years old when my parents brought my younger brother and me to Manhattan to see the musical Annie. Even though we lived in Queens, trips to the “city” were a big deal. Broadway tickets cost much less than today, but still expensive for a famil… Continue reading

How to Handle Crisis Calls From Your College Kid

You can’t predict the day. You can’t predict the hour. But you can predict one thing: If your kid is away at college, there’s a mighty good chance that an urgent phone call, email or text from him or her is somewhere in the offing. Every parent in Amer… Continue reading

The essential guide to iBuyers

What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business. Continue reading

5 signs your buyers will score big in a tight market

Is it possible to find a great deal for your clients in the current market? You’d better believe opportunity has been quietly and steadily knocking since mid-summer! Here are the top five signs you may be able to get a smokin’ deal in your market. Continue reading

5 content marketing options for your growing business

Great content not only pushes your services — it entertains and inspires. So what kind of content can you use to best showcase your business, and how can you make the best of it? Here are a few ideas. Continue reading

The powerful listing tools you need to ace out the competition

What do you need in your listing toolbox for 2019 to ace out the competition? The winning combination is taking the best of the old and blending it with two cutting-edge tech tools that your competitors don’t use. Continue reading

Swanepoel Trends Report helping brokerages navigate rapid real estate industry change

The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value … Continue reading

Why the “new” homebuyer needs a new brokerage

In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent. Continue reading

Want success in real estate? Become ferociously intentional about THIS one thing

Did you hear the news? Only three percent of real estate agents are really doing it well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really performing at a high level, t… Continue reading