5 tips to make your mission statement more meaningful

Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading

You can’t tell an agent what to wear, I said. Then you responded

Inman Contributor Rachael Hite wrote “I’m a real estate agent. You can’t tell me what to wear on the job” back in February as a response to an agent-broker perspective article. She couldn’t have predicted the outsized response that followed. Continue reading

The dark side of ChatGPT, deepfakes and real estate

The key to using AI for real estate is being educated on the dangers of cybercrime and the cyber threats it creates while also protecting clients. Continue reading

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading

Launch yourself like a business starting on Day One

Ultimately, any agent who treats themselves like a business from day one will be able to establish a solid foundation for their real estate career and set themselves up for long-term success in this cutthroat industry. Continue reading

How well do you really understand real estate contracts?

Providing the highest level of client service means understanding the ins and outs of real estate contracts. Broker Teresa Boardman breaks down the most problematic and error-prone contract elements for you. Continue reading

LoanDepot founder gets wish: Ozonian joins board after face-off

The settlement with loanDepot founder Anthony Hsieh ends a proxy fight that broke out in February after Hsieh was ousted as loanDepot’s executive chairman. Continue reading