How one luxury agent earns loyalty through personalized service

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As a luxury agent, how can you deliver the personalized service that ensures your clients will never want to work with anyone else? Here are my thoughts. Continue reading →

No team is hot all the time. Here’s how to get your team past a hump

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Ultimately, the best way to get teams over a hump is to build good teams. Valued people bring buy-in to the workplace. Continue reading →

Bare Minimum Monday? How this TikTok trend could change your work week

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Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading →

The LA ‘mansion tax’ is coming, sending sellers on a sprint to April 1

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To make their multimillion-dollar properties more attractive and move them more quickly, some sellers have been cutting their asking prices precipitously and negotiating other add-ons into contracts. Continue reading →

Keller Williams, NextHome clinch ‘Most Innovative Companies’ list

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Released Wednesday, Fortune’s “America’s Most Innovative Companies” list features four real estate companies. California-based NextHome led the pack with a product innovation score of 257. Continue reading →

‘My phone is ringing’: Homebuyer demand soars to 9-month high

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Mortgage applications increased 2 percent from a week earlier, marking the fourth week of increases, while purchase applications rose 19 percent from a month earlier, according to data released Friday by Redfin. Continue reading →

‘Stop arguing and start adjusting’: Agents react to class-action ruling

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From “NAR is toast” to “don’t make any rash decisions,” real estate agents, executives and thought-leaders offered their thoughts on the explosive Moehrl class certification ruling Wednesday. Continue reading →

A graphic artist’s take on maintaining brand identity

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Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading →

How to make clients love writing reviews (so you can win)

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By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences. Continue reading →