Sotheby’s International Realty launches ‘1 of 1’ brand ad campaign

The campaign positions each luxury home sold under the Sotheby’s International Realty banner as one-of-a-kind and the agents who represent those properties as “curators of the unique,” the firm told Inman. Continue reading

Zillow launches ‘Home Just Got Real’ ad campaign

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and o… Continue reading

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading

RE/MAX launches ad campaign highlighting the agent’s value

With the tagline, “The right agent can lead the way,” the campaign includes broadcast spots and digital assets that emphasize RE/MAX agents as experienced real estate professionals equipped to help consumers through any market. Continue reading

Meet the Opendoor executive shaping the iBuyer narrative

As Opendoor’s Chief Customer Officer, Megan Meyer Toolson is putting the company’s customer at the forefront of everything and sharing the iBuyer’s story with agents and brokers. Continue reading