The emerging luxury consumer is different. Here’s what you need to know

The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading

8 steps for crafting a winning 2020 business plan

What’s your business plan for your real estate business? What time frames have you set for your goals? Is the plan working? If not, what can you do so that your plans do work? Regular columnist John Giffen walks you through the process of creating a bu… Continue reading

This entrepreneur shows how real estate can be a positive force in urban communities

Here’s the story of how entrepreneur Bo Menkiti got into the real estate business to improve his neighborhood and how he’s managed to replicate the model. Continue reading

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading

The Real Word: Is Zillow becoming a transaction platform?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through their biggest takeaways from Zillow Unlock.  Continue reading

How to manage buyer expectations in a shifting market

A new generation of homebuyers doesn’t seem to believe that simply owning a home can be the first step toward wealth creation. Agents can help them to gain a more sensible perspective and a home in their price range with these suggestions. Continue reading