Alicia Keys is the mystery buyer of that stunning Iron Man house

The Grammy-winning singer and her husband, hip hop producer Swizz Beatz, bought the 11,545-square-foot oceanfront property in a deal facilitated by Douglas Elliman’s Josh and Matt Altman. Continue reading

Fake real estate agent used Trulia, Zillow to fleece renters: Police

Ricardo Gonzalez, 59, reportedly scoured the real estate sites for available rental properties and to collect broker fees. Continue reading

7 strategies for generating better buyer leads for your listings

If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading

Thinking of hiring a videographer? Ask these 6 questions first

To determine who would be the best fit, you’ll need to interview many potential hires and learn more about their background and skills. Use these interview starters to help you make the right decision. Continue reading

Location, location, location! 7 creative ways to offset imperfect locale

Not all properties can have that defining quality of being in a prime location. But there are ways to be honest and creative in marketing these kinds of places. A prime driver behind this approach is understanding what’s important in buyers’ hierarchy … Continue reading

Why all agents need to understand situational awareness

September is Realtor Safety Month. One of the single most important aspects of ensuring that you’re safe is being situationally aware. Situational awareness is simply having a heightened awareness of your situation and surroundings. Here’s what happene… Continue reading

Luxury buyers swoon over these 5 amenities

Today’s luxury buyer is looking for new technology mixed in with some upgraded features. Here are five amenities high-end buyers will pay top dollar for. Continue reading

WATCH: How to showcase your value proposition

During a panel discussion at ICLV, brokers share their advice on how to respond to cringe-worthy statements that question your value. Continue reading

How the push against single-family zoning will impact agents

Minneapolis and Oregon have led the way, but cities and states across the U.S. are increasingly looking at allowing multifamily units in response to supply shortages. Continue reading