Tag Archives: agent

Millennials can differ by age: what agents need to know

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As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider … Continue reading →

3 strategies to cut through the noise and build a lasting business

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Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it, too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Continue reading →

How to curate a consistent marketing experience

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When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading →

Why didn’t all the rain put a halt to homes sales this spring?

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The conventional wisdom is that the past month of nonstop rain should have put a damper on real estate sales, but, in fact, the opposite has happened. Continue reading →

The Real Word: CEO addresses new Redfin Direct option

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Redfin CEO Glenn Kelman addresses Redfin Direct’s new option. Continue reading →

The broker-owner blueprint: This RE/MAX leader’s secrets (Part 2)

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Broker-owner Mark Butterfield has 100 agents, three offices and 12 teams who raked in $565 million in sales this past year. Here’s part 2 of how he does it. Continue reading →

Why the only constant in real estate is change

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Everyone is experimenting with new models, ideas and concepts as the needs and expectations of millennials change in a world upended by digital technologies, home automation and artificial intelligence. Continue reading →

Illinois Realtors get new safety tool to screen potential clients

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The Mainstreet Organization of Realtors (MORe) is making background check website and mobile app available as a benefit to all 17,000 of its members Continue reading →