You’re fired! 10 tips to prevent clients from giving you the ax

To help you avoid the nightmare of getting fired, we’ve compiled a list of 10 commonly overlooked situations that can frustrate clients and lead them to sever your relationship and how to handle them. Continue reading

Broker sues Sotheby’s rival for ‘cybersquatting,’ theft of name

If you’ve got a name that’s synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals. Continue reading

The Real Word: Should RE/MAX buy Redfin?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin. Continue reading

Chatbot inventor offers behind-the-scenes look at tech

Austin, Texas-based inventor Michael Butcher designed a bot originally intended to help restaurants, auto mechanics and nail salons follow up with leads — but it turned into something more when he was asked by a real estate agent friend to develop an i… Continue reading

10 steps for creating a phenomenal buying experience

In an age where you have so much information literally at your fingertips, why do buyers still need a buyer’s agent? Your client experience is where your value lies. It’s yours to prove. Continue reading

Why are real estate agents still holding open houses alone?

The question has prompted a debate — including in a recent Facebook post with hundreds of comments — over how to safely welcome strangers into a property. Continue reading

50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throug… Continue reading

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading