Smart homes will soon be the norm, not the exception

Coldwell Banker associate broker and vice president of marketing Angel Piontek believes smart home tech adds real value for houses going to market, and that it is likely to become a de facto requirement for houses in the future. Continue reading

Here’s how Compass, Realogy and NextHome test new technology

Industry technology leaders from Compass, NextHome and Realogy laid out their companies’ different approaches when it comes to building technology on a panel at Inman Connect in New York City on Tuesday. Continue reading

What Lady Gaga taught me about real estate clients

Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach p… Continue reading

3 best tools for building a real estate farm

Are you sick of spending thousands on listing leads? If so, you should consider building a real estate farm because it could effectively cut your lead spend down to zero. Agent Scott Himelstein gets dozens of listing leads for free because of his farm,… Continue reading

Be a samurai: 6 ways to defend your commission rate

Many agents who entertain the idea of cutting commission think, “Well, half a loaf is better than no loaf.” Husband-and-wife duo Carolyn and Paul Zweben completely disagree. Here are six pointers that’ll help you nix that thinking and win the full comm… Continue reading

New tech means fewer showings, more serious buyers

Mark Tepper, vice president of sales and business development at 3D imaging company Matterport, said Tuesday afternoon at the Inman Connect New York 2019 conference that today consumers want a more transparency and efficiency than they might have in th… Continue reading

Where’s the line when it comes to editing listing photos?

Artificial intelligence, floor plan stitching, virtual reality. When it comes to listing photography  and other property visuals, the technology has never been more advanced. But where’s the line between improvement and misdirection? Continue reading

Agents and artificial intelligence are not enemies

The world is rapidly getting closer to a future in which low-level tasks can be performed cheaply by machines that never get sick or need a day off. It’s a future that humans have been dreaming about for millennia. Continue reading