People are posing as agents to scam renters out of deposits

In the latest real estate scam in New York, people are posing as real estate agents and asking renters to transfer deposits for non-existent apartments. Continue reading

Is ‘coming soon’ marketing a waste of time?

Do “coming soon” signs work, or are they just a waste of time? Hear how Dustin Fox, a D.C. agent with $40 million in annual sales, uses pre-listing marketing campaigns to get a big chunk of business. Continue reading

6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experi… Continue reading

Your 2019 real estate investment game plan

With the warnings of a market slowdown in the air, you might feel concerned about your ability to continue to keep your head above water. The good news is, there’s no better time than now to put the market knowledge, network and expertise you’ve develo… Continue reading

A call to agents: Please give feedback

Far too often, agents request feedback from other agents four or five times, resending the same text message for a solid three days after a showing. Phone calls go unreturned, and emails are ignored. Here’s why you should make giving feedback — good or… Continue reading