5 social media advertising strategies for the modern real estate pro

If you’ve not had any luck with advertising your listings on social media, it’s time to get your feet back in the water. Start implementing these five tips for creating social media ads that convert big. Continue reading

Millennials and baby boomers are competing for the same homes

Baby boomer parents, now empty nesters, don’t need their large two-story home anymore — they want the same kind of home millennials want. Here’s what real estate pros should know about these two generations and the housing competition between them. Continue reading

What today’s ultra-luxury buyers want might surprise you

There’s a tectonic shift taking place in the ultra-luxury market that may leave many of today’s mega-mansions languishing on the market. In fact, the very amenities that many people have valued in the past, may make their property worth less, rather th… Continue reading

Redfin Estimate comes under fire for sudden price hikes

Does Redfin Estimate artificially inflate the value of certain homes, or is it just incredibly accurate and sensitive to changing market conditions? The founder of a low-fee brokerage attempted to get to the bottom of the valuation tool and found some … Continue reading

Sotheby’s International Realty adds 7th office in North Carolina

Competition in the Carolinas is heating up: Sotheby’s International Realty announced Monday the launch of Pine Sotheby’s International Realty, an independently owned and operated team of four agents that serves North Carolina’s Pinehurst, Southern Pine… Continue reading

The essential guide to agent safety

Simple tips from safety experts and agents on how to minimize risk, prepare for dangers and do the job safely. Continue reading

Cramming for your real estate exam? Use these YouTube videos to prep

If you’ve got a real estate exam coming up, you should supplement your studying with a couple YouTube crash courses. Here’s a list of the top real estate exam prep YouTube accounts to get you through that last bit of cramming before test day. Continue reading

Why you should never stop learning

The real estate industry is changing at a rapid rate; it’s not the same as it was even five or 10 years ago. Although the basic steps of buying or selling haven’t changed, advances in technology have made the process faster and easier than ever before…. Continue reading