When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program cost to license, and what’s the annual charge to renew? What’s often missing is an evaluation of the … Continue reading
Can you spot any of the following symptoms in your agent community? Resistance to tech change, declining adoption of tech offerings, complaints of tech complexity, complete rejection of brokerage technology policy (rogue agents) Continue reading
How many times has this happened? You bring on a new technology solution, but not nearly enough of your agents use it. Well, you’re not alone. Agent tech adoption is an all-too-familiar riddle (or headache) for most brokers and other leaders. Continue reading
As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading