7 things to know before the Aug. 17 settlement implementation

The clock is ticking on implementation of the NAR commission lawsuit settlement. Team leader Carl Medford outlines what buyer agents need to know to be successful under the new rules of the road. Continue reading

5 key reasons buyer agents should consider teaming up by Aug. 17

While teams are not for everyone, team leader Carl Medford believes teams and their agents stand a good chance of coming out ahead as market changes are enacted on Aug. 17, 2024.  Continue reading

Guidance or steering? Red flags of giving professional advice

Understanding the difference between steering and providing thoughtful and meaningful advice and guidance to clients is essential for navigating the future of real estate, mega team leader Carl Medford writes. Continue reading

10 answers to the questions confused sellers are asking now

The changing real estate landscape and media misinformation are creating confusion for homesellers. Mega-team leader Carl Medford lays out the facts so that you can educate your clients. Continue reading

10 answers to the questions confused buyers are asking now

Realtors and buyers are both confused right now, writes mega-team leader Carl Medford. To help buyers sort out the mess, here are our top 10 answers for buyer questions. Continue reading

10 answers to the questions confused buyers are asking now

Realtors and buyers are both confused right now, writes mega-team leader Carl Medford. To help buyers sort out the mess, here are our top 10 answers for buyer questions. Continue reading

12 factors that convince a buyer to pay a full-service commission

Expressing your value to clients begins with knowing yourself, writes mega-team leader Carl Medford. You cannot articulate what you have never taken the time to determine on your own.  Continue reading

Bad reputation: 3 shifts that cloud the public’s perception of agents

Mega team leader Carl Medford points to several massive shifts that have caused the current commission crisis and the path he sees forward. Continue reading

After the NAR settlement, 5 keys to buyer relationship marketing

Agents who see the changes coming and adapt to the new reality by cementing their relationships will be in a position to seize the day as market winds shift, mega-team leader Carl Medford writes. Continue reading

The 7 habits of highly entrepreneurial team members

While many hope to launch a career in real estate, only a few have what it takes to go the distance, mega-team leader Carl Medford writes. Here’s how to find top-tier talen Continue reading