Tag Archives: Columns

Keeping It Real: Why comparison is toxic for your business

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illuminates why comparing yourself to others is a time-suck. Comparison, especially toward the beginning of your career, is a waste of time. And your time is a val… Continue reading →

Never underestimate the value of your knowledge about housing

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Before learning about the local restaurants and parks, consider becoming an expert on the housing stock in the neighborhood. Commit important numbers to memory, and beat your competition. Continue reading →

Competition for starter homes will only heat up. Here’s why

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Market trends and emerging businesses and tools are hampering the dream of buying a home for the 19 million millennials who want to and have the income to do so but are still renting. Continue reading →

Stop crying ‘clickbait’! Why you have to get past the headlines

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News and info flies at us 24 hours a day, 365 days a year. Sure, we skim through a lot of information. But do we really need to burn our energy providing thoughts on an article where we’ve only read the headline? Continue reading →

‘Elder orphans’ more likely to move: Study

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A wave of unmarried, childless elderly people are likely to shape the future of housing. These “solo agers” must make big decisions about the course of their lives without input from loved ones. That includes their housing situations. Continue reading →

Dear Marketing Mastermind: How do I balance privacy and social media marketing?

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In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: privacy matters. Where is the line between maintaining your privacy while also keeping an authe… Continue reading →

The Real Word: Is NAR spending too much on building software?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, the National Association of Realtors has had its drama with building tech, including the current lawsuit from a former RPR contractor. Continue reading →

Keeping It Real: 3 things agents must do to stay on top of their game

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Jack of all trades but master of none? Not acceptable! On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer illustrates what it really takes to become a master of your craft. Continue reading →