10 top-tier lead generation strategies (and how to convert ’em)

What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading

8 tips for becoming the go-to expert in your market

There’s no doubt about it — being an expert in your market takes work — but it’s worth it! Make the new year ahead your opportunity to grow your expertise and, in turn, your business.   Continue reading

Zillow’s new take on listing photos: The Real Word

This week, hosts Byron Lazine and Nicole White are talking about Zillow’s acquisition of VRX Media, the hottest housing markets for 2023 and topics from left, middle and right. Continue reading

6 coaching essentials for teams and staff members

As we wind down one year and embark on another, it’s time to consider how to move forward with these winning strategies from @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck. Continue reading

Help homeowners lower home maintenance costs in 2023 with this 12-month marketing campaign

Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video, writes trainer Bernice Ross. Continue reading

Two key charts to make sense of the crazy US housing market

Media headlines focusing on a pending US housing market crash are based on limited data that’s skewed by the outsized 2021 numbers. Mike DelPrete offers two charts to help you consistently refocus on market realities. Continue reading

Expect more high-profile executive shakeups — and golden parachutes

This month, Coldwell Banker CEO M. Ryan Gorman and Opendoor CEO Eric Wu relinquished their chief executive posts. Inman founder Brad Inman envisions a cold winter ahead. Continue reading

Zillow’s VRX acquisition reveals why the portal can’t be dismissed

Never on the defensive for too long, Zillow’s strategy, Brad Inman writes, is to secure its position as the leading listing service and digitize everything — as the rest of the industry sputters. Continue reading

10 powerful coaching strategies to boost your performance in 2023

Master Certified Coach Byron Van Arsdale guides you through practical, proven strategies that have gotten results for thousands of clients. Continue reading