The rental landscape has shifted, to say the least, over the past two years. Michael Zaransky, founder and managing principal at private equity real estate firm MZ Capital Partners, shares how his firm is planning its marketing budget for next year. Continue reading
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making pr… Continue reading
Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Boston’s Dana Bull learned that teamwork truly makes the dream work. Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading
When comparing top performers to struggling agents, Jimmy Burgess sees three general mindset snags that flailing agents cannot get past, so they just stop. Consider how you respond to these three challenges. Continue reading
Are rising housing prices a bad thing? Consumers think so. It’s critical real estate agents agents understand and can explain what that means for clients, the industry and the economy. Continue reading
Windermere Chief Economist Matthew Gardner dives into how consumers feel about the market based on Fannie Mae’s latest Home Purchase Sentiment Index survey. The incremental shifts across the results indicate that consumers are feeling the market cool. Continue reading
Despite their effectiveness in strengthening client relationships, very few agents use scripts correctly. So, what makes for a strong script? Here are a few ways to create and execute ones that work best for you and your business. Continue reading
Agents flock to Facebook groups in search of answers in overcoming commission objections only to find a lot of useless chatter. Jay Thompson breaks down why some of the most common objection handlers are ineffective and shares the best response ever.
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Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential. Continue reading