Tag Archives: Columns

How to become the team that attracts top talent

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Employees, team members, and agents have lots of choices. How do you become the team they choose? Here are the steps every team must take to attract top talent. Continue reading →

10 tips that can save your business’ online reputation

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As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading →

Click, click, sign: How to avoid digital signature pitfalls

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In fast-paced markets, digital signatures definitely have their perks — but they also raise a few concerns and questions. For example, are your clients actually reading the documents before signing them? Are they secure? Here’s what you should know. Continue reading →

Freshening up a listing? 14 ways to boost a home’s buyer appeal

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Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading →

Hit replay! 6 marketers who are building communities and their brands

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We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading →

Your script just flopped. Here’s what you probably did wrong

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Do you know what it takes to make your scripts work like a charm? Bernice Ross goes through some common objection handlers for “I only want to work with the listing agent,” dissects which scripts are pure gold and which will be epic fails, and gives th… Continue reading →

The Real Word: Do Americans want to live farther from neighbors?

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In this edition of The Real Word, Bryon Lazine and Nicole White discuss new trends like fence renovations, shifts in home preferences and agents like Ryan Serhant building their brand in the real estate industry. Continue reading →

10 smart closing gift ideas that clients will never forget

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Jimmy Burgess rounded up his top 10 closing gifts that are working for agents right now (No. 10 is straight from his playbook). They’re highly personalized, memorable, shareable and relationship-cementing. Continue reading →

How helping mom-and-pop investors can grow your business

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One of the best ways to serve your clients is to be a solution to their problems. Helping tenants and landlords work together to keep people in their homes will earn you more referrals and positive press than almost anything else you can do to promote … Continue reading →

Replacing yourself? 6 qualities to look for in a team CEO

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Talent is everywhere — if you know what to look for. And when you’re hiring someone to replace yourself as team leader, the search might take a while — the stakes are higher. Here’s what you should look for when hiring a CEO to run your real estate tea… Continue reading →