Multiple listing services to real estate brokers: You complete us

Greg Robertson, Joshua Coleman, Amy Gorce and Gene Millman debated whether the relationship between MLSs and brokers has improved over the past decade during a session at Inman Connect Las Vegas. Continue reading

AI can supercharge agents’ brands. 3 marketing experts share pro tips

Marketing dynamos from Anywhere, The Agency and Collabra Technology shared how companies can wield artificial intelligence and market data to help agents stand out in a competitive market. Continue reading

How to ‘attract’ agents instead of ‘recruiting’ them

The key to success in attracting and retaining good agents lies in large part on a broker’s mindset, speakers said Wednesday at Inman Connect Las Vegas. And adopting a “we” instead of a “me” attitude. Continue reading

Give ‘incredible insights’: Industry pros should be armed with data

At a time when demand for loans has shriveled, Polygon Research CEO Val Buresch argued at Inman Connect Las Vegas on Wednesday that open communication will help people take action. Continue reading

Side’s Guy Gal: Boutiques are primed to thrive in any market

At Inman Connect Las Vegas on Wednesday, Guy Gal outlined the three major reasons he sees boutique agencies as uniquely positioned for success in all kinds of markets. Continue reading

Jon Cheplak doles out tough love to brokers on agent attrition

“Stop interviewing,” Cheplak urged. “You need to interrogate.” The real estate coach and leadership expert shared advice Wednesday at Inman Connect Las Vegas. Continue reading

Successful agents show up, Robert Reffkin says in remote-work rebuke

During an Inman Connect panel on Wednesday, Compass’ CEO argued the brokerage’s in-person philosophy gives it an advantage over rival firms “charging the least and giving you the least.” Continue reading

Katie Lance: ‘We’re in a big moment with ChatGPT and AI’

At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading

What agents want more of in 2024? Peace, harmony and better training

Ariana Gaffoglio of Official, Jason Mitchell of the Jason Mitchell Group and Compass agent Holly Meyer Lucas said collaboration and enhanced coaching are what agents desire in the new year. Continue reading

The commission suits are headed to court. What happens after that?

At Inman CEO Connect, Russ Cofano, James Dwiggins and Greg Robertson debated the changes that agents and brokers may see as a result of homeseller lawsuits and government interference. Continue reading