Tag Archives: imprev

Agent tool fatigue is real. And it’s our fault.

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Can you spot any of the following symptoms in your agent community? Resistance to tech change, declining adoption of tech offerings, complaints of tech complexity, complete rejection of brokerage technology policy (rogue agents) Continue reading →

Climb Real Estate adds automated marketing from Imprev

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Climb Real Estate, a full-service brokerage based in the Bay Area, is partnering with Imprev to give its agents access to automated marketing services. Continue reading →

Luxury California brokerage Willis Allen launches new tech platform

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The platform, dubbed WAREhouse, is designed to increase the productivity of the independent brokerage’s more than 150 agents. Continue reading →

The system you need before you introduce new tech

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How many times has this happened? You bring on a new technology solution, but not nearly enough of your agents use it. Well, you’re not alone. Agent tech adoption is an all-too-familiar riddle (or headache) for most brokers and other leaders. Continue reading →

Local content provider LiveBy is the newest addition to the MoxiCloud

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Seattle-based real estate technology company, MoxiWorks, announced this week that LiveBy, a solution that provides localized, customer-facing marketing data and content for agents, is the latest member of its MoxiCloud, an omni-channel, “plug-and-play”… Continue reading →

Reinvent your brokerage’s brand

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As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading →