Tag Archives: Keller Williams Command

Gary Keller on ChatGPT, iBuyers and companies that ‘rent’ their tech

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Keller headlined his company’s Family Reunion conference Sunday, saying that he doesn’t think flashy new artificial intelligence tools are on the verge of upending the real estate industry. Continue reading →

Keller Williams debuts Command, its new AI-powered CRM

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To produce Command, Keller Williams worked with 27,000 people — many of them agents — and had engineers go through other CRMs to see what worked well. The goal was to create something that was customizable, and which could be configured according to th… Continue reading →