The real estate industry took a beating in 2023 — rising mortgage rates froze home sales, consumer sentiment slid to new lows, several landmark lawsuits threatened buyer-broker commissions, and the National Association of Realtors couldn’t keep itself … Continue reading
In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading
After nearly five years away from Keller Williams, Florida-based indie brokerage Laurie Finkelstein Reader Real Estate has rejoined the Texas franchisor. Finkelstein Reader initially joined Keller Williams in 2011 as the leader of the Laurie Finkelstei… Continue reading
In his State of the Housing Market address on Sunday, Keller Williams’ co-founder Gary Keller explained how chaos will force agents to become better competitors — or be left behind. Continue reading
Keller headlined his company’s Family Reunion conference Sunday, saying that he doesn’t think flashy new artificial intelligence tools are on the verge of upending the real estate industry. Continue reading
To produce Command, Keller Williams worked with 27,000 people — many of them agents — and had engineers go through other CRMs to see what worked well. The goal was to create something that was customizable, and which could be configured according to th… Continue reading