Lead quality, Facebook behind latest REDX release

The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Is speed to lead dead?

The best real estate lead isn’t always the hottest or most time-sensitive one. Chris Drayer shares how to reach out and lead nurture in a way that’s best for both you and your potential client. Continue reading

MoxiPresent is a flexible real estate storyteller: Tech Review

Proptech journalist Craig Rowe reviews MoxiPresent by MoxiWorks, a CMA builder and presentation marketing solution for the real estate industry. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading

Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading

She owns it: How agents can engage the single woman buyer

New Inman contributor Bobbie Wasserman offers insights for attracting and assisting single women buyers to maximize their ever-increasing purchase power. Continue reading

Playing the long game with effective lead nurturing

Post-pandemic real estate isn’t easy, according to Florida team leader Marcus Larrea. Here’s how to make sure you’re capturing as much business as possible. Continue reading