Lead gen is not enough. Here’s how to nail down lead conversion

In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it? Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

Understanding the sales funnel: A guide for new real estate agents

Whether you’ve just begun your career as a real estate agent or are exploring new strategies to boost sales, Jessi Healey explains how a sales funnel can be a great tool and strategy to grow your business. Continue reading

10 ways to help real estate clients overcome commitment issues

Whether they’re not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships. Continue reading

Leaning into winning seller leads, Fello puts your website to work: Tech Review

Fello centers itself around a series of lead-capture website add-ons that can be easily customized, turned on and off, and fed into any number of integrated CRM solutions used by the brokerage, team or agent. Continue reading

10 top-tier lead generation strategies (and how to convert ’em)

What lead generation strategies should be your go-to choices for maximum lead conversion in 2023? Bernice Ross chooses from her best advice over the last year and offers you the most actionable, targeted solutions. Continue reading

Need clients? Here’s how to capture and convert the 6 major buyer types

Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help. Chris Heller offers step-by-step strategies for capturing and converting the leads you need now. Continue reading

Talk to more people, land more leads with SignMore: Tech Review

Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you’re spending on getting business ends up producing a return. Continue reading

Job 1 is your database: Here’s how to keep it perpetually producing

If you do not currently have a database, it is time to start, writes Carl Medford. To ignore your CRM is to leave a significant opportunity untapped. Continue reading

PostcardMania focuses on agents in latest print-digital collaboration

The Everywhere Real Estate plan also sets up an agent’s Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents. Continue reading