When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading
Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. Continue reading
Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn’t it be you? Continue reading
Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages. Continue reading
On Jan. 27, new rules for contacting consumers kick in. If you’re not compliant, you’re at serious risk of fines and lawsuits. Just ask Keller Williams. Continue reading
For real estate agents, changes to the Telephone Consumer Protection Act on Jan. 27 will mean being extra careful with how you gather leads, contact potential clients and manage consent. Continue reading
Broker Annette DeCicco offers lessons learned from her father, a hall-of-fame fencing coach, that can be your roadmap to generating more leads in 2025 and beyond. Continue reading
Stop blaming the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes. Continue reading