What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

Umansky says industry is in ‘trouble’ as he debuts NAR rival

The founder of The Agency is part of a team launching the American Real Estate Association as NAR continues to face criticism and legal trouble. Continue reading

3 top agents from Realogics Sotheby’s move to The Agency

As agents continue to reevaluate their brokerage affiliations heading into the new year, Seattle-based Sandra Hines, Blake Waggoner and Dave Janssens have all left Realogics Sotheby’s International Realty for The Agency. Continue reading

Domicile takes gamification of Zillow-scrolling to whole new level

The app is the first-ever game to pull real-time MLS data to merge gaming with an ever-changing real estate market where users can guess home prices and connect with agents. Continue reading

Mauricio Umansky settles Malibu lawsuit with pro-Israel donation

Following the attack in Gaza in October, plaintiffs in a lawsuit against Umansky and his partners decided their time and energy would be “better served” on more important matters, allowing Umansky to settle with a donation to a pro-Israel charity. Continue reading

5 people you need in your corner when starting out in real estate

Mauricio Umansky helps you build your ideal team to inform, challenge and fuel the growth of your real estate business. Continue reading

The Agency ends 2023 with new offices in Marbella and Boulder

The new offices bring The Agency’s total office launch count in 2023 up to 26. The brokerage recently marked another milestone by launching its 100th office in Portland. Continue reading

The Agency marks major milestone with expansion into Portland, OR

Beverly Hills-based global luxury brokerage The Agency is launching its 100th office — in Portland, Oregon — a mere 12 years after its inception. Dirk Hmura and Andrew Misk will lead the enterprise. Continue reading

Mauricio Umansky’s 5 ways hobbies can grow your network

Whether it’s vegetable gardening or ballroom dancing, according to The Agency’s CEO Mauricio Umansky, it’s easy to make authentic connections through your hobbies and interests. Continue reading

‘Dancing with the Stars’ taught Mauricio Umansky to empathize

Of his recent six-week run on the reality dance competition, Umansky said he learned a lesson in empathy when it comes to teaching others a challenging new skill. Continue reading