Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading
Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading
Is the path to prosperity in real estate paved by fierce competition, or does the real power lie in collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes. Continue reading
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter. Continue reading
To achieve extraordinary results, The Agency’s Deedee Howard writes, sometimes it pays to ignore conventional wisdom and pursue a more strategic marketing plan. Continue reading
What were you unsure about when you started out in real estate? What questions have newbies asked you over the years? Tell us everything. Continue reading
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores. Continue reading
The assumptions you make about what works, and what doesn’t, in real estate may be flawed, Jimmy Burgess writes. Find out what seemingly contradictory truths lie at the heart of business-building. Continue reading
Over half of Americans admit to browsing Zillow for fun. Luke Babich offers tips on finding serious buyers in the midst of this extra searching. Continue reading
Getting someone talking about real estate so that you can talk about your service can be tough. How do you break the ice? Continue reading