Trying to expand your database? Here’s a 5-step plan

Your SOI consists of a group of people who already know you well, whether it’s family, friends or colleagues. According to broker Stan Ponte, this group will become a huge source of repeat and referral business. Continue reading

Should your clients bid over asking price? A look at pros and cons

In a hot seller’s market, how should agents help their clients with pricing, bidding strategies and closing successfully? Broker Jenny Usaj offers keys to setting appropriate buyer expectations from the start. Continue reading

Do more, stress less: A pain-free approach to productivity

Game-changing improvements without the hustle hype? Christy Murdock offers common sense tips for recharging your productivity and doing more without the stress. Continue reading

How to reel in business with this simple back-to-basics tip

Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading

‘Million Dollar Listing LA’ stars on 5 expenses to budget for right away

As independent contractors, real estate agents must keep on top of expenses. Here are some budget-savvy tips for newbies from “Million Dollar Listing LA” stars James Harris and David Parnes. Continue reading

When ‘likes’ don’t get you listings: What your vanity metrics are telling you

Your vanity metrics are trying to tell you something important about the way you’re spending time and money in your business. As part of going back to basics, Laura Monroe takes you through a simple analysis to find out what’s working, what’s not and w… Continue reading