How to bring sellers back to reality as the market cools

After a year of booming home price growth and bidding wars, the market is slowing down. Two leading brokers share how to help sellers deal with the shift. Continue reading

Price cuts, while rare in this market, often lead to greater profit: Zillow

The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15,000 over ask. Continue reading

‘That’s a hard pass’: 6 times agents should say no

Do you have an overpriced listing where the seller refuses to face reality? Do you have too many commitments and not enough time? Strengthening your “no” muscle can help you avoid trouble as well as enhance your image as a trustworthy individual. Continue reading