Agents told Inman that they typically only see a small proportion of backup offers become primary offers, but the tactic can still prove beneficial for both seller and backup buyer. Continue reading
A home with captivating views and a gentle sea breeze should sell itself, right? Well, not so fast. A subtle approach is often the difference between a transaction that’s smooth sailing and one that’s dead in the water. Continue reading
When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading