Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading

EXPOSED: A new Zillow leads scam looks strangely familiar

Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Continue reading

Top 10 real estate books of the last year

There were many great books published in 2017, but it seems every industry guru has a book nowadays, which can make choosing a good read overwhelming. To make it easy for you, we’ve listed the top 10 must-read real estate books of the last year. Continue reading

Zillow’s epic listing photo battle with VHT enters its final phase

Real estate giant Zillow Group and real estate photography firm VHT squared off today in a Seattle courtroom, each appealing a lower court verdict from last year decided in VHT’s favor. Continue reading

WATCH: Data ontology vs. machine learning and AI, part 2

Tavi Truman, CTO and chief architect at RocketUrBiz, delves further into data ontology and artificial intelligence in the second part of the ICSF Hacker Connect session, “Living in a world without silos: Data ontology vs. machine learning and AI.” Continue reading

NAR subsidiary RPR cuts staff by 10% to meet budget goals

Realtors Property Resource (RPR), a subsidiary of the National Association of Realtors (NAR) has slashed 10 percent of its staff as part of a restructuring to help meet 2019 budget directives, RPR confirmed Tuesday in a news release. Continue reading