From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading
The former Zillow CEO said the rising cost of mortgages has cooled demand for homes, adding that he hopes in 2023 the Fed will be able to stop raising interest rates. Continue reading
Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading
“Cribs” was huge during its first run two decades ago, but in the time since, social media and other content creators have radically changed the world. Continue reading
The audio-only social app was once the buzziest thing in tech and real estate. Is going wide enough to save it? Continue reading
In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading
Real estate experts see massive amounts of change — some exciting and some challenging — coming to the industry in the decades ahead. Continue reading
It’s never too late to pull off a thoughtful and meaningful last-minute promotional push for Thanksgiving. Choose one of these quick and easy marketing hacks to get in front of your most valued leads, clients and referral sources over the next week. Continue reading