Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

Adfenix rebrands as Realforce to meet agent marketing needs

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading

Zillow CEO Rich Barton: ‘The real pain is probably coming’

Zillow — which held $3.4 billion in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday. Continue reading

Real Matters hires new chief financial officer as revenue dwindles

Executives with the Canadian real estate tech company said its U.S. expansion plan and ambitious goals to grow its appraisal and title insurance market share are still in place. Continue reading

Beagel’s custom offer management is more than it promises: Tech Review

Beagel aims to be a deeply integrated software partner leading with an in-browser open offer solution that allows buyers to bid on homes and agents to manage the process Continue reading

As losses mount, Blend looks beyond mortgage for future growth

The San Francisco-based cloud banking software provider has trimmed the company’s payroll by 1,100 employees and cut annual expenses by $72 million. Continue reading

How scary is a contagion? Imagine if everyone sold their house at once

Could a contagion hit real estate? Not now, Inman founder Brad Inman writes. But cavalier lending, greed and bad actors can all wreak havoc on the housing market. Continue reading

EXCLUSIVE: Brown Harris Stevens partners with Cloze on CRM

Within six weeks, the companies exceeded their adoption target, largely as a result of an internal marketing campaign whereby agents who were early adopters of the program made recommendations to other agents based on experience, BHS exclusively told I… Continue reading