High-end homeowners love biometric tech — but should they?

Unlocking a home with only a fingerprint or facial scan can be awesome, but some experts wonder what happens to all the biometric data users upload. Continue reading

7 no-brainers for keeping it civil online

It’s too easy to get distracted by a stray comment or provocation online and then get sucked into something that consumes you and your day. Like a bad one-night stand in a movie or drinking too much, you end up regretting it all, so it’s wise to practi… Continue reading

Fear being disrupted? 4 reasons this indie broker’s over it

Disruptors, iBuyers, lawsuits — what’s a traditional broker to do? Regular columnist and indie broker Erica Ramus is tired of hearing industry woes about being disrupted. It’s time to stop whining about it and do what you can do to ensure your future. … Continue reading

‘We haven’t seen much movement’: KW president on early iBuyer results

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller. Continue reading

Zillow’s mortgage ambitions ramp up with office opening

Zillow cut the ribbon on its Zillow Home Loans office today, in Overland Park, Kansas. The headquarters will serve as the main hub for its nascent mortgage program, which was launched in the wake of last year’s acquisition of the Overland Park-based Mo… Continue reading

Amazon will match employee affordable housing donations

The online retailer will also contribute $8 million to nonprofits in Washington and Virginia. The pledge comes as a handful of companies promise to spend big on housing. Continue reading

Google’s big Bay Area housing investment won’t be enough

Economists praised the tech giant’s plan to spend $1 billion on Bay Area housing, but expressed skepticism that the efforts will solve the region’s housing crisis. Continue reading

Keeping It Real: How to organically grow your Instagram

How do busy real estate agents grow an Instagram following? Listen in to hear this luxe broker’s top two favorite apps for posting and tracking data on the social media mammoth. Continue reading

7 open house pointers that’ll get you more traffic

In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading

NAR’s tech accelerator REACH goes global

REACH — which first launched in 2013 and is part of NAR’s Second Century Ventures investment fund — has worked with dozens of companies over the years including House Canary, BoxBrownie and BombBomb. The goal is to provide promising new companies with … Continue reading