Is a book on your bucket list? Here’s how to write it

If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about, and who can help you make it more manageable. Continue reading

QUIZ: Determine which of these is your brand archetype

There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading

Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading

Lean times require you to lean in. Here’s how

Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and, of course, lean into the 200 percent life. Continue reading

Sell your city when you serve and support your community

Market yourself when you serve as an ambassador for your community and provide information and expertise to both newcomers and current residents. Continue reading

Better property descriptions can help you sell more homes this spring

It’s time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally. Continue reading

Put yourself out there! How to develop a media relations strategy

Growing your content marketing plan means adding leverage by reaching out to the media. Part four of this five-part series shares what to write and how to craft a media outreach strategy. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading

Now, more than ever, it’s time to tighten your belt: 6 cost-cutting tips

If you’re looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending. Continue reading