Why do real estate agents fail?

With the right mindset and strategies, coach Verl Workman writes, you can avoid the common pitfalls that defeat other real estate agents. Continue reading

10 dead giveaways that you’re a rookie real estate agent

While you’ve learned rules, regulations, terms and tech, what you need most is to learn to connect and network with colleagues and clients. Claudia Stallings shares new agent mistakes to avoid. Continue reading

How to craft, hone and rock your elevator pitch

Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading

Highnote launches AI-powered buyer presentation system

In an exclusive interview with Inman, Highnote founder and CEO Mark Choey unveiled his company’s latest products aimed at helping agents “win buyers” in a post-settlement world. Continue reading

Tech companies that could smooth out a rough 2024

A number of unique software products have emerged in 2024, which is proving to be a pivotal year for the industry. From AI search to AI sales coaching, a number of innovators have the chance to make waves before the year is out. Continue reading

Lofty acquires real estate CRM company Firepoint

There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnic… Continue reading

Now in beta, Eden’s AI home search aims to upend ‘Big Search’

Agents can use Eden’s AI tools to compete for business with affordability, a unique advantage in a market that may soon find buyers having to pay directly for representation Continue reading

Investing from afar made simple with Waltz: Tech Review

Waltz provides a digital on-ramp for foreign real estate investors to buy property in the United States. It helps them establish a banking presence, an LLC, gain an EIN, transfer currencies and safely wire funds. Continue reading

Offerpad launches transaction oversight portal for agent partners

Dubbed Powered by Offerpad, the platform enables the iBuyers’s PRO and MAX agent partners to manage listings, get real-time transaction updates and directly communicate with Offerpad support staff. Continue reading