WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

Refer globally to succeed locally

In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading

The Real Word: Wall Street’s kinship with real estate

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, the duo debates Brad Inman’s column, talks about game-day rentals and gives a shout out to Tim Smith of Coldwell Banker. Continue reading

What you should know about Facebook ads in 2019

What should agents know to make the most of their marketing budget and stay out of trouble in 2019? From crafting ads to avoiding fair housing issues, here’s the scoop. Continue reading

The Real Word: Redfin’s publishing buyer’s agent commissions

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, now all Redfin-listed homes will publicly display the commission that sellers are offering to buyer’s agents. Continue reading

Want to make your mark in luxury? Conquer these essentials

How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading

WATCH: How to respond to common client objections

During a panel discussion at Inman Connect Las Vegas, experts shared their best advice for dealing with objections and challenges from clients, be they sellers or buyers. Continue reading

Thinking of hiring a videographer? Ask these 6 questions first

To determine who would be the best fit, you’ll need to interview many potential hires and learn more about their background and skills. Use these interview starters to help you make the right decision. Continue reading

WATCH: The industry must evolve to meet the needs of teams

How can MLSs and associations track who the top producing teams are and what their production looks like? Panelists at ICLV discussed what needs to change to make this happen. Continue reading